P-O-P marketing

Recent surveys show that as an alternative to traditional advertising, 50% of retailers rated in-store advertising’s overall effectiveness as excellent or very good, and 54% would increase their in-store budget at the expense of TV. (Forrester Network)

Display system for Axor by Hansgrohe

Inspiring consumers with innovative displays for exceptional fixtures.

Since 1901, Hansgrohe has been elevating bathroom fixtures from appliance to art. Known around the world for a pure, minimalist design aesthetic, the company partnered with Harbor Industries to develop an in-store system that would introduce American audiences to the exclusive Axor® brand.

Our task was to create a high-end environment that would reflect the luxury of Axor, yet still feel inviting and approachable. We worked closely with Hansgrohe designers to develop a modular wall system that could be adapted to meet different stores’ space requirements and to include future product additions. The brand’s European roots and sensibilities influenced the display’s clean, contemporary look. We integrated an overhead canopy into the space to create an intimate, spa-like feel. Sophisticated shelving components were designed to give a streamlined impression reflecting the Hansgrohe style, while bold, beautiful graphics were incorporated to emphasize the aspirational qualities of the Axor line. Because the company is known for teaming with leading international designers and architects to develop its collections, we drew attention to where it was due with a “designer board” featuring the faces behind the fixtures—and giving consumers deeper insight into the brand’s vision.

The effect? A forward-thinking display befitting the fanciful fixtures.